Realme is planning to launch realme NEO for the premium segment – priced at INR 35,000


  • Recommend overall strategy as per the problem statement for the launch, broken down into pre-launch, launch, and post-launch phases
  • Detailed platform wise strategy basis the overall strategy including but not limited to the product launch campaign/communication, platform targeting, ad campaign types, and budget splits
  • Important KPIs and expectations for each phase
  • Unconventional/ out of the box ideas/ activities to facilitate the strategy

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